How can a small local business with no marketing budget use social media to attract more customers?
Last Updated: 27.06.2025 11:20
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If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.
What is the best case of “You just picked a fight with the wrong person” that you've witnessed?
Good marketing is doing this well.
People
Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:
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Perception
Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.
AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)
Product
Processes
as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.
What nonsense did you hear today in India that made you laugh?